Department of Marketing

The Department specialises in applying academic insight to practical marketing problems, particularly in the areas of marketing strategy, branding and digital marketing.

Staff in the Department routinely publish their research in international journals and present keynote talks at high profile corporate events. As a result of this reputation, the department has built strong links with a wide range of industries; this provides an in-depth understanding of the contemporary marketing challenges that organisations face and opportunities to undertake consultancy and to keep up-to-date with employment trends and openings.

We also use our industry relationships to provide commercial projects for students, enabling them to apply their knowledge to real marketing problems for an external client. Students benefit from an experienced full-time faculty with impressive academic and professional qualifications and guest speakers, at a senior level in industry, share their knowledge and insight on every programme.

At the beginning of the year, an induction course helps students settle in and encourages cross-cultural teams in a challenge activity to familiarise students with the beautiful city of Oxford and getting to know each other. Later in the year, students participate in a Future Leaders programme to help bring out leadership skills. There are employability workshops and events as well as high impact self-presentation classes and consultancy skills sessions, run throughout the year.