Staff Profile

Lindsay Williams

Principal Lecturer Student Experience

Department of Marketing

Location:  N318, Wheatley

Telephone:  +44 (0) 1865 485790

E-mail:  lwilliams@brookes.ac.uk


 About Lindsay

Lindsay is currently a Principal Lecturer for Student Experience and Brookes Teaching Fellow within the Faculty of Business. Lindsay joined Oxford Brookes in 2005 as a Senior Lecturer, specialising in teaching large first year undergraduate business and marketing modules. Having a background in HE in FE, she became heavily involved in the curriculum design of the Faculty's business-related Foundation Degree programmes delivered at the University's partner colleges. This interest and expertise resulted in her more recently leading a two year University-wide PESE (Programme for Enhancing the Student Experience) Project, enhancing the student experience within the ACP (Associate College Partnership) and further strengthening the University's relationship with member colleges.

Lindsay has held a number of Faculty-wide positions, ranging from Lead Academic Conduct Officer and Undergraduate Induction Co-ordinator to more recent 'acting' Senior Management posts, namely Associate Dean Student Experience and Head of Department for the Department of Marketing. Currently, she is focusing her attention (alongside undergraduate teaching) on completing her PhD in the area of advertising and sexuality. Her research, in particular, critically examines the use of both heteronormative and homonormative images in mainstream and LGBT print advertisements. Other research interests include film tourism and the role that on-screen destination images play in influencing tourism choices.

Before joining Brookes, Lindsay was a Head of School in an FE college in Hertfordshire. Her commercial experience includes Sales and Marketing Management within a chain of UK Health Clubs and freelance Marketing Consultancy. Qualifications include MA (with Distinction) in Leisure Management and PGCE (Post-Compulsory Education and Training).

 Research

Lindsay's main research interest is in the area of advertising and sexuality. Using queer theory as a critical lens, her current PhD research problematises the images and representations used within print and TV ads to attract LGBT consumers. She has also researched in the area of film-tourism, looking at how destination images in film and television influence tourism choices.

 Journal articles

  • Handley, K. and Williams, L. (2011) 'From copying to learning: using exemplars to engage students with assessment criteria and feedback', Assessment & Evaluation in Higher Education, vol. 34, no. 1, pp. 95-108, October, ISSN 1469-297X.

  • Bolan, P. and Williams, L. (2008) 'The role of image in service promotion: Focusing on the influence of film on consumer choice within tourism', International Journal of Consumer Studies, vol. 32, no. 4, pp. 382-390, July, ISSN 1470-6423.

  •  Other publications including books, book chapters and reports

  • Williams, L. and Handley, K. () 'Making it relevant: Engaging undergraduate students with research methods using topical case studies and innovative teaching approaches', in , ed. ', , BAM Research Methodology SIG 5th Annual Teaching Research Methods Workshop, pp. , : : , .

  •  Conferences

  • Williams, L. and Platt, B. (2011) ''Using an Induction Wiki to improve the undergraduate student experience: features, reflections and future developments'. Paper presented at the Brookes Learning and Teaching Conference, Oxford, June.

  • Williams, L. (2011) 'Advertising Approaches to Attract the Gay Consumer: A Cultural Contextualisation of Commercial Opportunities'. Paper presented at the European Marketing Academy Conference (EMAC), University of Ljubljana, Slovenia, May.

  • Williams, L. and Platt, B. (2010) 'Improving the Undergraduate student induction experience through the use of a 'live' induction wiki'. Paper presented at the European First Year Experience, Plantijn Hogeschool University College, Belgium, May.

  • Caterer, J., Bolan, P. and Williams, L. (2009) 'If you film it, they will come!: film and TV related tourism and screen policy in the UK'. Paper presented at the MeCCSA Annual Conference, University of Bradford, January.

  • Williams, L. (2008) 'Advertising to the gay consumer: Moving towards a consumer perspective'. Proceedings of the Academy of Marketing Conference, Robert Gordon University, Aberdeen, July, pp. , ISBN 978-1-901085945

  • Williams, L. (2008) 'Advertising to the gay consumer: Moving towards a consumer perspective'. Paper presented at the Academy of Marketing Conference, Robert Gordon University, Aberdeen, July.

  • Bolan, P. and Williams, L. (2007) 'Film-induced tourism and the consumer experience: Focusing on the role image can play in service promotion'. Paper presented at the Extraordinary Experiences Conference: Managing the Consumer Experience in Hospitality, Leisure, Sport, Tourism, Retail and Events, Bournemouth, September.

  • Handley, K. and Williams, L. (2007) 'From copying to learning? How students use a databank of marked assignments to improve the quality of their assignment'. Paper presented at the ALTC, Nottingham, September.

  • Bolan, P. and Williams, L. (2007) 'The role of image in service promotion: Focusing on the influence of film on consumer choice within tourism'. Paper presented at the 3rd International Consumer Sciences Conference, University of Ulster, June.

  • Williams, L. (2007) 'Varieties of module delivery: Challenges in teaching and learning consistency'. Paper presented at the BMAF Conference, Aston University, Birmingham, May.