Knowledge Transfer Partnerships
The Business School's excellent working relationship with business is highlighted in its successful use of the UK government's funding for Knowledge Transfer Partnerships (KTPs). Academic staff from the School work with companies to design and supervise in-depth projects, building the capabilities and enhancing the profitability of businesses with their specialist knowledge.
A KTP can last up to three years and is based on an agreed project which is planned in advance. A typical project might develop a new marketing capability, assist with strategic planning, set up a human resources system, or work on any other area where the School's expertise can have a positive impact on business performance.
How does it work?
After initial discussions, Oxford Brookes applies for government funding which will pay up to 67% of the project cost (and in recent years, all of our applications have been successful). Jointly, the university and the company then recruit a 'KTP Associate' to run the project. The Associate is an ambitious, recent graduate, normally with some commercial experience, who is based in the company, although employed and supervised by the university, and who will drive the project forward.
KTPs benefit organisations of all sizes, from small local companies to multi-national corporations. Public and charitable/voluntary sector organisations are also eligible. For more details of KTPs, see the University's KTP pages.
It's important to note that we are still able to develop partnerships of this nature without the government funding. If we are unsuccessful in securing funding for any reason, then pursuing the project through a consulting relationship is still possible.
Examples of KTPs at the Business School
Shoe retailer Ecco Oxford was one of the early adopters of selling online and the first in its sector. This is a current 'customer insights' projects which aims to expand retail sales by maximising the benefits from digital technologies and tools available, and to create an integrated social media strategy across the store's social communication media.
Mankind Direct Limited
Mankind Direct (based in Norwich as part of the HUT group) is a large online niche retailer of grooming products for men. This two-year project focuses on the implementation of social media strategies and maximising the use of data gathered online. The KTP aims to help Mankind make the best use of new digital technologies. Social media, mobile apps, blogs, web analysis and more will all be part of the KTP project that will drive the recruitment and engagement of customers, and integrate the different tools into a cohesive strategy for business growth.
We have previously run Knowledge Transfer Partnerships with:
- InterContinental Hotel Group (IHG)
- Blackwell UK
- Thames Travel
- Webmart Ltd
"The KTP delivered sophisticated market intelligence which is already generating very significant business. It also made us clear about our aims and values, instead of just carrying these around in our heads."
Managing Director, Webmart Ltd