Marketing is used to identify the customer, satisfy the customer, and keep the customer. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.
The Department of Marketing at Oxford Brookes University specialises in applying academic insight to practical marketing problems, providing Training and Consultancy programmes, in particular in the areas of marketing strategy, branding, digital marketing, retail and sales management.
The Department of Marketing host their fourth Brand Strategy Roundtable event. The event facilitates the meeting and sharing of ideas of both academic staff and local businesses
Our particular areas of expertise include:
- Customer Relationship Management
- Global Marketing
- Digital Marketing
- Brand Strategy
- Target Market Strategy
- Service Quality
- Marketing Strategy
- Marketing Planning
- Business Planning
- Retail Management
Members of staff routinely publish their research in international journals and present keynote talks at high profile corporate events. As a result of this reputation, the department has built strong relationships with a wide range of industries, with local and national companies as well as international ones. This provides an in-depth understanding of the contemporary marketing challenges that organisations face, keeping up-to-date with employment trends and openings.
The department also organises the annual "Community of Practice" event, bringing together a number of business and academic speakers, participating in workshops and an entertainment networking evening function.
If you would like to speak to someone about building and delivering a tailored Marketing programme for your organisation, .