Research at the Business School

The Faculty of Business comprises the Business School's three distinct departments - Accounting, Finance and Economics; Business and Management; Marketing - and the Oxford School of Hospitality Management which specialises in tourism research.

Within the Business School we have been building a research culture and expanding our research community with wide-ranging interests in many specialist areas. We have developed several areas of excellence which bring distinctiveness to the work of the school, the programmes we offer and to the wider community.

Each department of the Business School has identified research clusters which bring focus to the subject area and support our approach to business and management teaching, informing the curriculum with leading edge thinking.

Accounting, Finance and Economics

The main focus of research within the department of Accounting, Finance and Economics within the Business School is on how accountability is achieved, explored from both theoretical and practical perspectives and encompassing a range of disciplinary and methodological approaches.

Research in this department is grouped around four clusters, Accounting, Accountability and Responsibility, Applied microeconomics, Applied Macro, Public and Financial Economics, and Development and Environmental Economics.

Business and Management

Research within the department of Business and Management brings together corporate strategy, competitive strategy, growth strategies, global business, international trade and foreign direct investment with subjects that focus on leadership, culture, motivation, practices, strategic human resource management and the management of the globalisation process. Research in this department is grouped around two clusters: Critical Management Studies and Work and Organisation.


There are three main research clusters within Marketing: Brand Strategy, Consumers and Consumption and Digital Marketing. Areas covered include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.

Across the Business School our researchers have been extremely active in disseminating their findings with numerous publications in refereed journals and papers presented at conferences in the UK and overseas. Best-selling textbooks have been written in subjects such as marketing, e-marketing, research methods, accounting, financial management and corporate governance.

Whether you come to us as a doctoral student, commission a market research survey, consider executive education or simply read one of our articles in a journal, you will experience a quality research culture in a lively and supportive research environment.


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